Al Ries Positioning Battle For Your Mind

Name: Al Ries Positioning Battle For Your Mind
Brand: Al Ries
Price: 14.57 EUR
Availability: InStock

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De laagste prijs voor een nieuwe Al Ries Positioning Battle For Your Mind is 14,57. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Refurbished Al Ries Positioning Battle For Your Mind is beschikbaar voor 12,9 bij 2 winkels.

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Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. "One of the most important communication books I've ever read. I highly recommend it!" --Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." --David Bohnett, Chairman and Founder of GeoCities The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well