B. Joseph Pine Experience Economy

Name: B. Joseph Pine Experience Economy
Brand: B. Joseph Pine
Price: 28.53 EUR
Availability: InStock

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13,95

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Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

13,95

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

13,95

Beste prijs van boekenbalie.nl

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De laagste prijs voor een nieuwe B. Joseph Pine Experience Economy is 28,53. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day. In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new "Experience Economy". With this fully updated edition of this book, Pine and Gilmore make an even stronger