Building The Future Of Innovation On Millions Of Years Of Natural Intelligence

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"We have entered a time of unprecedented change and disruption for both business and the planet. Betting on innovation-as-usual is like flying into space with an airballoon. This masterful account on Natural Intelligence discloses a whole new way of innovating, based on millions of years of R&D. But it also offers an insightful and optimistic way to fast forward to a future where doing business profits not only the customers and the company but the planet as well." Peter Hinssen | Serial Entrepreneur & Thought Leader on Radical Innovation "This book is a fantastic account of how science is rediscovering at last the magic essence of life on which ancient wisdom was built. It shows how universal interdependency and collaboration, not individuality and competition, shape the fabric of life. Learning how mushrooms make rain and wolves change rivers is also a healthy lesson in humility. Leen Gorissen exposes brilliantly our blind spots and rightly claims for a deep reinvention to get away from our suicidal behavior. The trick looks simple: life is the art of providing for one another, for all living as well as non-living nature. Nothing on Earth is more relevant for humanity than this change of mindset." Member of the Club of Rome Despite endless change and disruption, massive upheaval and cosmic collisions, nature has survived the worst of times and thrived in the best of them for 3.8 billion years. She knows what works, what lasts and what contributes to the future of life on Earth. She is the undisputed master of continuous innovation, adaptation and, ultimately, regeneration. What if we humans could tap into the power of the Natural Intelligence that stood the test of time and model our businesses after the proven success stories of nature? We might learn to become life-friendly and self-renewing right where we are and transform our current degenerative value system into a regenerative one through benign innovation. Mushrooms make rain, whales cool the climate, termites build islands, foxes green the tundra, and plankton create clouds. In Natural Intelligence, Leen Gorissen, PhD in biology, shares the latest breakthrough insights from biology and makes a solid case for why NI, not Al, should be at the forefront of business innovation.