Giep Franzen Science And Art Of Branding

Name: Giep Franzen Science And Art Of Branding
Brand: Giep Franzen
Price: 71.68 EUR
Availability: InStock

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★ 4.9

25,35

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Prijsalert

★ 4.9

25,35

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

25,35

Beste prijs van boekenbalie.nl

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De laagste prijs voor een nieuwe Giep Franzen Science And Art Of Branding is 71,68. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

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Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions. This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing