Introduction To Neuromarketing & Consumer Neuroscience

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★ 4.9

28,04

Historisch lage prijs!

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

28,04

Historisch lage prijs!

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

28,04

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

28,04

Beste prijs van boekenbalie.nl

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De laagste prijs voor een nieuwe Introduction To Neuromarketing & Consumer Neuroscience is 35,03. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Refurbished Introduction To Neuromarketing & Consumer Neuroscience is beschikbaar voor 28,04 bij 2 winkels.

Productinformatie

How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours.