Isabelle Szmigin Consumer Behaviour

Name: Isabelle Szmigin Consumer Behaviour
Brand: Isabelle Szmigin
Price: 31.9 EUR
Availability: InStock

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Prijsalert

★ 4.9

11,-

Historisch lage prijs!

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

11,-

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

11,-

Beste prijs van boekenbalie.nl

edition

3 2 2nd edition 3rd Revised edition 3rd edition 4th Revised edition 5th Revised edition 6th edition

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De laagste prijs voor een nieuwe Isabelle Szmigin Consumer Behaviour is 31,9. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Gebruikt Isabelle Szmigin Consumer Behaviour is beschikbaar voor 11,- bij 2 winkels.

Productinformatie

A concise, fascinating, and practical guide to consumer behaviour, bringing essential theories to life through an impressive array of engaging international case studies. This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third