Winning In Service Markets Series 6 - Designing Customer Service Processes

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Prijsalert

★ 4.9

4,98

Beste prijs van bol.com

Prijsalert

★ 4.9

4,98

Beste prijs van bol.com

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De laagste prijs voor een nieuwe Winning In Service Markets Series 6 - Designing Customer Service Processes is 4,98. Dit is momenteel de goedkoopste aanbieding uit 1 winkels.

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From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.