Constantinos C. Markides Game-Changing Strategies

Name: Constantinos C. Markides Game-Changing Strategies
Brand: Constantinos C. Markides
Price: 27.89 EUR
Availability: InStock

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Game Changing Strategies Companies that develop new radical business models in established industries¿and in the process, break the rules of the game in those industries¿can enlarge the market and create enormous value for themselves. Just consider companies such as Amazon, Starbucks, IKEA, and Dell. While everybody agrees with this idea, few seem to appreciate that the majority of new business model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business model innovation. The question is why? Game Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms can not only discover radical new business models but also grow them next to their existing business models. The

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