Karen Nelson-Field The Attention Economy And How Media Works

Name: Karen Nelson-Field The Attention Economy And How Media Works
Brand: Karen Nelson-Field
Price: 32.21 EUR
Availability: InStock

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De laagste prijs voor een nieuwe Karen Nelson-Field The Attention Economy And How Media Works is 32,21. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Refurbished Karen Nelson-Field The Attention Economy And How Media Works is beschikbaar voor 32,8 bij 2 winkels.

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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s