Paul Leinwand The Essential Advantage

Name: Paul Leinwand The Essential Advantage
Brand: Paul Leinwand
Price: 19.9 EUR
Availability: InStock

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Helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the 'right to win' in its chosen markets. This title also helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential