Peelen Ed Customer Relationship Management

Name: Peelen Ed Customer Relationship Management
Brand: Peelen Ed
Price: 80.35 EUR
Availability: InStock

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★ 4.9

30,5

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Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

30,5

Beste prijs van boekenbalie.nl

Prijsalert

★ 4.9

30,5

Beste prijs van boekenbalie.nl

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De laagste prijs voor een nieuwe Peelen Ed Customer Relationship Management is 80,35. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Gebruikt Peelen Ed Customer Relationship Management is beschikbaar voor 30,5 bij 2 winkels.

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Most businesses know that how they manage their relationships with their customers is vital to their success. Yet the field of Customer Relationship Management lacks proper academic coverage. Ed Peelen’s Customer Relationship Management is the only comprehensive academic text in English to cover the entire scope of CRM. This fully updated second edition cements its position as essential reading for anyone who wants to understand this continually evolving field. Addressing the strategic, organisational, commercial and technological aspects of CRM, Peelen brings a social psychology perspective, blending theory and practice to aid a full understanding of the subject. The book is geared towards advanced undergraduates and MBA students, but is ideal for anyone taking courses in Customer Relationship Management, Relationship Marketing, Direct Marketing or Database Management. Ed Peelen is one of the founders and partners of ICSB, a consulting firm in marketing and strategy. He