Philip Kotler Marketing Management, Global Edition

Name: Philip Kotler Marketing Management, Global Edition
Brand: Philip Kotler
Price: 29.09 EUR
Availability: InStock

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De laagste prijs voor een nieuwe Philip Kotler Marketing Management, Global Edition is 29,09. Dit is momenteel de goedkoopste aanbieding uit 2 winkels.

De goedkoopste Refurbished Philip Kotler Marketing Management, Global Edition is beschikbaar voor 40,4 bij 2 winkels.

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Start thinking like a marketer with the gold-standard text for today's Marketing Management.

Marketing Management,
16
^th
edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.

Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.

The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.

The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing