Pratkanis The Science Of Social Influence

Name: Pratkanis The Science Of Social Influence
Brand: Pratkanis
Price: 143.99 EUR
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★ 4.9

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★ 4.9

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Hardcover E-book Paperback

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The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:

Learn how to conduct lab, field and case research on social influence through example by leading researchers
Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
Apply knowledge to current influence campaigns to find out what works and what does not.

The Science of Social Influence is the perfect